How We Help
Birth helps entrepreneurs and corporate innovators launch consumer products faster and smarter.
We’re a SWAT team of strategic executors that combine lean startup methods, a consumer-first mindset, and our global network of resources.
We help you steal the lean startup playbook commonly used in tech ventures and apply it to consumer products.
Lean Startup for Consumer Goods
If you have a consumer product idea or are looking to create new brands or business extensions, we can help assess and refine your idea, create smart ways to validate and quickly execute. We specialize in smart strategy and fast execution to:
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1
Build Consumer Brands
Strategy is foundational, but building one does not have to be a painfully slow process. We make sure you have a strategically sound brand proposition and prove it quickly.
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2
Develop Products
We help you clearly define opportunities within a strategic framework and create assumptions to test with consumers for feedback and improvement.
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3
Take You to Market
Identifying the best partners - and convincing them to work with you - can be a challenge. We have relationships with domestic and global sources and will help you develop products efficiently and launch with confidence.
Founders Helping Founders
Our passion is for developing consumer products and helping other founders and innovators succeed. We’re founders, too, and we practice what we preach.
Born and educated in the South, Lori Oliver worked on the West Coast, then returned home, while splitting time in New York. For more than 25 years, she’s worked with global companies and startups in every cycle, navigating consumer evolutions, economic booms and bursts, and building an expansive network along the way.
Lori has experienced every stage in the process from branding to product development to manufacturing to launch. She has wide-ranging industry knowledge in categories including health and wellness, beauty, apparel, accessories, medical, food and beverage, arts, children’s, non-profit, and more.
Besides working in and consulting with companies of all sizes, Lori is also a founder and investor. She leads Birth and guides clients with a seasoned steady hand and a curiosity-focused mindset.
Consumer businesses are rapidly evolving. Founders and innovators of physical, tangible products need and deserve experienced, dedicated attention to nurture and grow new businesses, which have unique development needs, working capital requirements, and in some cases, seasonal lifecycles. We look at the process holistically and help you maximize your idea, your time, and your investment.
We’re founders who’ve worked with founders and innovators for years. We’re here to advise, co-create, and accelerate the startup process using lean startup methods, consumer-first mindset, and a global resource network.
We’d love to talk about how we might help you.
Lori Oliver
